/* ============================================================
   Alex Danko — Creative Strategy.
   "Performance Terminal on Paper" — warm off-white, ink type,
   emerald as the one money accent. Distinctive display + tabular body.
   ============================================================ */

:root{
  --bg:#F7F6F1;
  --surface:#FFFFFF;
  --raised:#FBFAF6;
  --text:#15150F;
  --muted:#6B6B61;
  --accent:#167A52;       /* refined emerald — fills, money */
  --accent-deep:#0F5C3D;  /* darker emerald for hover/small text */
  --accent-soft:#E6F2EB;  /* faint mint tint */
  --border:rgba(20,20,12,.12);
  --border-strong:rgba(20,20,12,.18);
  --maxw:1200px;
  --display:'Clash Display','Satoshi',system-ui,sans-serif;
  --body:'Satoshi',system-ui,-apple-system,sans-serif;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  background:var(--bg);
  color:var(--text);
  font-family:var(--body);
  font-size:18px;
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
  background-image:
    radial-gradient(820px 460px at 90% -10%, rgba(22,122,82,.10), transparent 60%),
    radial-gradient(640px 520px at 0% 0%, rgba(22,122,82,.05), transparent 55%);
  background-attachment:fixed;
}

/* ---------- SHARED ---------- */
.section{max-width:var(--maxw);margin:0 auto;padding:108px 32px}
.section-head{max-width:680px;margin-bottom:54px}
.kicker{
  font-size:13px;text-transform:uppercase;letter-spacing:.16em;
  color:var(--accent-deep);font-weight:700;margin-bottom:16px;
}
h2{
  font-family:var(--display);font-weight:700;
  font-size:clamp(30px,3.6vw,46px);line-height:1.05;letter-spacing:-.02em;
}
h3{font-family:var(--display);font-weight:600;font-size:23px;letter-spacing:-.01em;margin-bottom:10px}
.lede{color:#3A3A32;font-size:clamp(17px,1.4vw,20px);line-height:1.6;margin-top:18px}

/* ---------- NAV ---------- */
.nav{
  position:sticky;top:0;z-index:50;width:100%;
  background:rgba(247,246,241,.78);
  backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);
  border-bottom:1px solid var(--border);
}
.nav-inner{
  display:flex;align-items:center;justify-content:space-between;
  max-width:var(--maxw);margin:0 auto;padding:18px 32px;
}
.brand{display:flex;flex-direction:column;text-decoration:none;line-height:1.1}
.brand-name{font-family:var(--display);font-weight:700;font-size:20px;color:var(--text);letter-spacing:-.01em}
.brand-role{font-size:11px;text-transform:uppercase;letter-spacing:.14em;color:var(--muted);margin-top:3px}

/* ---------- BUTTONS ---------- */
.btn{
  display:inline-flex;align-items:center;gap:10px;
  background:var(--accent);color:#FFFFFF;
  font-family:var(--body);font-weight:700;
  text-decoration:none;border-radius:6px;
  border:1px solid var(--accent-deep);
  transition:transform .18s ease, box-shadow .18s ease, filter .18s ease;
}
.btn:hover{transform:translateY(-2px);box-shadow:0 12px 30px rgba(15,92,61,.30);filter:brightness(1.06)}
.btn:active{transform:translateY(0)}
.btn-sm{padding:10px 18px;font-size:14px}
.btn-lg{padding:17px 30px;font-size:18px}
.btn-lg svg{transition:transform .18s ease}
.btn-lg:hover svg{transform:translateX(4px)}

/* ---------- HERO ---------- */
.hero{
  max-width:var(--maxw);margin:0 auto;
  padding:80px 32px 120px;
  display:grid;grid-template-columns:1.15fr .85fr;gap:64px;align-items:center;
}
.eyebrow{
  font-size:13px;text-transform:uppercase;letter-spacing:.16em;
  color:var(--accent-deep);font-weight:700;margin-bottom:26px;
}
h1{
  font-family:var(--display);font-weight:700;
  font-size:clamp(40px,5.4vw,72px);line-height:1.04;letter-spacing:-.025em;
  margin-bottom:28px;
}
.mark{color:var(--accent)}
.subhead{
  color:#3A3A32;font-size:clamp(17px,1.4vw,20px);line-height:1.6;
  max-width:54ch;margin-bottom:36px;
}
.cta-block{display:flex;align-items:center;gap:20px;flex-wrap:wrap;margin-bottom:30px}
.cta-sub{color:var(--muted);font-size:15px}
.trust{
  font-size:14px;color:var(--muted);
  padding-top:26px;border-top:1px solid var(--border);max-width:52ch;
}

/* ---------- RESULTS PANEL ---------- */
.results{
  background:var(--surface);border:1px solid var(--border);border-radius:14px;padding:22px;
  box-shadow:0 24px 60px -28px rgba(20,20,12,.30), 0 2px 0 rgba(20,20,12,.02);
}
.results-head{display:flex;align-items:center;gap:10px;margin-bottom:18px}
.dot{width:9px;height:9px;border-radius:50%;background:var(--accent-deep);box-shadow:0 0 10px rgba(15,92,61,.5)}
.results-title{font-weight:700;font-size:14px}
.results-meta{margin-left:auto;font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.results-sub{font-size:13px;color:var(--muted);margin-bottom:16px}
.results-table{width:100%;border-collapse:collapse;font-variant-numeric:tabular-nums}
.results-table th{
  text-align:right;font-size:11px;text-transform:uppercase;letter-spacing:.1em;
  color:var(--muted);font-weight:500;padding:0 0 12px;border-bottom:1px solid var(--border);
}
.results-table th:first-child{text-align:left}
.results-table td{text-align:right;padding:13px 0;font-size:15px;font-weight:600;border-bottom:1px solid var(--border)}
.results-table td:first-child{text-align:left;color:var(--muted);font-size:13px;font-weight:500}
.results-table tbody tr{transition:background .15s ease}
.results-table tbody tr:hover{background:rgba(20,20,12,.02)}
.results-table .roas-cell{text-align:right;padding-left:16px;vertical-align:middle}
.roas{
  display:inline-flex;align-items:center;justify-content:center;
  min-width:54px;padding:5px 0;background:var(--accent);color:#FFFFFF;
  font-weight:700;font-size:14px;border-radius:6px;letter-spacing:.01em;
}
.results-foot{display:flex;align-items:center;justify-content:space-between;margin-top:18px;font-size:13px;color:var(--muted)}
.results-foot b{color:var(--text)}
.live{display:flex;align-items:center;gap:7px;color:var(--accent-deep);font-weight:600}
.pulse{width:7px;height:7px;border-radius:50%;background:var(--accent-deep);animation:pulse 1.8s ease-in-out infinite}
@keyframes pulse{0%,100%{opacity:1;box-shadow:0 0 0 0 rgba(15,92,61,.5)}50%{opacity:.55;box-shadow:0 0 0 6px rgba(15,92,61,0)}}

/* ---------- MECHANISM (timeline + fleet visual) ---------- */
.mech-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:64px;align-items:center}

.flow{list-style:none;position:relative;display:grid;gap:6px}
.flow::before{content:"";position:absolute;left:23px;top:34px;bottom:34px;width:2px;background:var(--border)}
.flow-step{display:grid;grid-template-columns:48px 1fr;gap:22px;align-items:start;padding:16px 0;position:relative}
.flow-no{
  width:48px;height:48px;border-radius:50%;display:flex;align-items:center;justify-content:center;
  background:var(--bg);border:2px solid var(--accent);color:var(--accent);
  font-family:var(--display);font-weight:700;font-size:18px;z-index:1;
}
.flow-body h3{margin-bottom:6px}
.flow-body p{color:var(--muted);font-size:16px;line-height:1.6;max-width:42ch}

/* fleet: one winner multiplying into ten */
.fleet{
  background:var(--surface);border:1px solid var(--border);border-radius:16px;padding:34px 30px;
  box-shadow:0 24px 60px -30px rgba(20,20,12,.28), inset 0 1px 0 rgba(255,255,255,.6);
  display:flex;flex-direction:column;align-items:center;gap:14px;text-align:center;
}
.fleet-one{display:flex;flex-direction:column;align-items:center;gap:10px}
.tile{border-radius:6px;background:var(--accent);background-image:linear-gradient(160deg,#1c8c5f,#0f5c3d)}
.tile-lg{width:104px;height:74px;box-shadow:0 10px 22px -10px rgba(15,92,61,.55)}
.fleet-arrow{color:var(--muted);line-height:0}
.fleet-many{display:grid;grid-template-columns:repeat(5,1fr);gap:9px;width:100%;max-width:300px}
.fleet-many .tile{aspect-ratio:4/3;opacity:0}
.fleet.in .fleet-many .tile{animation:tilein .5s ease forwards}
.fleet-many .tile:nth-child(1){animation-delay:.02s}.fleet-many .tile:nth-child(2){animation-delay:.06s}
.fleet-many .tile:nth-child(3){animation-delay:.10s}.fleet-many .tile:nth-child(4){animation-delay:.14s}
.fleet-many .tile:nth-child(5){animation-delay:.18s}.fleet-many .tile:nth-child(6){animation-delay:.22s}
.fleet-many .tile:nth-child(7){animation-delay:.26s}.fleet-many .tile:nth-child(8){animation-delay:.30s}
.fleet-many .tile:nth-child(9){animation-delay:.34s}.fleet-many .tile:nth-child(10){animation-delay:.38s}
@keyframes tilein{from{opacity:0;transform:translateY(8px) scale(.9)}to{opacity:.92;transform:none}}
.fleet-cap{color:var(--muted);font-size:13px}

/* ---------- OBJECTIONS ---------- */
.contrast-list{list-style:none;display:grid;gap:0;border-top:1px solid var(--border)}
.contrast-list li{
  display:grid;grid-template-columns:1fr 1.4fr;gap:32px;align-items:center;
  padding:26px 4px;border-bottom:1px solid var(--border);
}
.contrast-list .old{color:var(--muted);font-size:18px;font-style:italic}
.contrast-list .new{
  color:var(--text);font-size:18px;font-weight:500;position:relative;padding-left:30px;
}
.contrast-list .new::before{
  content:"→";position:absolute;left:0;top:0;color:var(--accent);font-weight:700;
}

/* ---------- PILOT ---------- */
.pilot{max-width:var(--maxw);margin:0 auto;padding:0 32px}
.pilot-inner{
  background:var(--accent-soft);border:1px solid rgba(22,122,82,.22);border-radius:18px;
  padding:56px;text-align:center;
}
.pilot-inner .kicker{color:var(--accent-deep)}
.pilot-inner h2{max-width:18ch;margin:0 auto 16px}
.pilot-inner p{color:#3A3A32;max-width:48ch;margin:0 auto 30px;font-size:18px}

/* ---------- PROOF (asymmetric report) ---------- */
.proof-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center;border-top:2px solid var(--text);padding-top:44px}
.proof-hero{display:flex;flex-direction:column;gap:14px}
.fig-xl{font-family:var(--display);font-weight:700;font-size:clamp(72px,11vw,136px);line-height:.82;letter-spacing:-.04em;color:var(--text)}
.lab-lg{color:var(--muted);font-size:clamp(16px,1.4vw,19px);max-width:22ch}
.proof-list{list-style:none;display:grid;gap:0}
.proof-list li{display:flex;align-items:baseline;gap:18px;padding:20px 0;border-bottom:1px solid var(--border)}
.proof-list li:first-child{border-top:1px solid var(--border)}
.proof-list b{font-family:var(--display);font-weight:700;font-size:clamp(28px,3vw,38px);color:var(--accent);min-width:96px;letter-spacing:-.02em}
.proof-list span{color:var(--muted);font-size:15px;line-height:1.4}
.fineprint{margin-top:32px;color:var(--muted);font-size:13px}

/* ---------- TESTIMONIAL (pull-quote) ---------- */
.testimonial{padding-top:24px;padding-bottom:24px}
.pullquote{max-width:880px;margin:0 auto;position:relative;padding:8px 0 0 0}
.quote-mark{
  font-family:var(--display);font-weight:700;color:var(--accent);
  font-size:96px;line-height:.7;display:block;margin-bottom:4px;opacity:.9;
}
.pullquote blockquote{
  font-family:var(--display);font-weight:600;
  font-size:clamp(24px,2.9vw,38px);line-height:1.28;letter-spacing:-.015em;
  color:var(--text);
}
.pullquote figcaption{display:flex;flex-direction:column;gap:3px;margin-top:26px}
.cap-name{font-weight:700;font-size:17px}
.cap-role{color:var(--muted);font-size:14px}

/* ---------- FAQ ---------- */
.faq-list{display:grid;gap:0;border-top:1px solid var(--border);max-width:820px}
.faq-list details{border-bottom:1px solid var(--border)}
.faq-list summary{
  cursor:pointer;list-style:none;padding:24px 40px 24px 4px;position:relative;
  font-family:var(--display);font-weight:600;font-size:20px;letter-spacing:-.01em;
}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary::after{
  content:"+";position:absolute;right:6px;top:22px;color:var(--accent);
  font-size:26px;font-weight:400;transition:transform .25s ease;line-height:1;
}
.faq-list details[open] summary::after{transform:rotate(45deg)}
.faq-list details p{padding:0 40px 26px 4px;color:var(--muted);font-size:17px;line-height:1.6;max-width:64ch}

/* ---------- SECOND CTA ---------- */
.cta-final{text-align:center;max-width:760px}
.cta-final h2{margin-bottom:18px}
.cta-final p{color:#3A3A32;font-size:19px;line-height:1.6;max-width:54ch;margin:0 auto 32px}
.cta-final .cta-sub{display:block;margin-top:18px;color:var(--muted);font-size:15px}

/* ---------- FOUNDER ---------- */
.founder-card{display:grid;grid-template-columns:auto 1fr;gap:36px;align-items:start;max-width:900px}
.monogram{
  width:84px;height:84px;border-radius:50%;flex:none;
  background:var(--text);color:var(--bg);
  display:flex;align-items:center;justify-content:center;
  font-family:var(--display);font-weight:700;font-size:30px;letter-spacing:.02em;
}
.founder-body p{color:#3A3A32;font-size:18px;line-height:1.65;margin-bottom:16px;max-width:60ch}
.founder-body .sign{font-family:var(--display);font-weight:600;color:var(--text);font-size:18px;margin-top:8px}

/* ---------- FOOTER ---------- */
.site-footer{border-top:1px solid var(--border);margin-top:40px}
.footer-inner{
  display:flex;align-items:center;justify-content:space-between;
  max-width:var(--maxw);margin:0 auto;padding:40px 32px 18px;
}
.copyright{max-width:var(--maxw);margin:0 auto;padding:0 32px 40px;color:var(--muted);font-size:13px}

/* ---------- LOAD REVEAL (hero) ---------- */
.reveal{opacity:0;transform:translateY(16px);animation:rise .7s cubic-bezier(.2,.7,.2,1) forwards;animation-delay:var(--d,0ms)}
@keyframes rise{to{opacity:1;transform:none}}

/* ---------- SCROLL REVEAL (below fold) ---------- */
[data-reveal]{opacity:0;transform:translateY(22px);transition:opacity .7s ease, transform .7s cubic-bezier(.2,.7,.2,1)}
[data-reveal].in{opacity:1;transform:none}
.step[data-reveal],.stat[data-reveal]{transition-delay:calc(var(--i,0) * 90ms)}

@media (prefers-reduced-motion:reduce){
  .reveal,[data-reveal]{animation:none;opacity:1;transform:none;transition:none}
  .pulse{animation:none}
  .fleet-many .tile{opacity:.92;animation:none}
}

/* ---------- RESPONSIVE ---------- */
@media (max-width:880px){
  .hero{grid-template-columns:1fr;gap:44px;padding:48px 22px 72px}
  .nav-inner{padding:16px 22px}
  body{font-size:17px}
  h1 br{display:none}
  .section{padding:72px 22px}
  .mech-grid{grid-template-columns:1fr;gap:40px}
  .contrast-list li{grid-template-columns:1fr;gap:10px;padding:22px 4px}
  .contrast-list .new{padding-left:26px}
  .pilot{padding:0 22px}
  .pilot-inner{padding:40px 26px}
  .proof-grid{grid-template-columns:1fr;gap:32px}
  .founder-card{grid-template-columns:1fr;gap:22px}
  .footer-inner{flex-direction:column;align-items:flex-start;gap:18px}
}